Google’s New Corporate Structure Changes Nothing About Company’s Impact On Consumers’ Privacy; It’s Still The Internet Giant, Consumer Watchdog Says

SANTA MONICA, CA – Google’s announcement today that it is creating a new holding company called “Alphabet” changes nothing about the company’s impact and challenges it poses for consumers, the nonprofit public interest group Consumer Watchdog said.

“A rose by any other name is still a rose and Google by any other name is still the Internet giant,” said John M. Simpson, Consumer Watchdog’s Privacy Project director.

“Alphabet through what will now be called its subsidiary will continue to track us around the web and build digital dossiers about us.  It makes little difference to Google’s users.”

Consumer Watchdog said the move was undoubtedly prompted by criticism from investors that Google focused too much attention on speculative research projects that CEO Larry Page calls “moonshots.”

“This structure allows Page and co-founder Sergey Brin to keep investors happy and continue to have their toys like Google Glass and robot cars,” said Simpson. “We don’t know where in the new corporate structure the robot car project will end up, but you can be sure Alphabet will push the vehicles at us before the cars are ready.”

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Published by John M. Simpson

John M. Simpson is a leading voice on technological privacy and stem cell research issues. His investigations this year of Google’s online privacy practices and book publishing agreements triggered intense media scrutiny and federal interest in the online giant’s business practices. His critique of patents on human embryonic stem cells has been key to expanding the ability of American scientists to conduct stem cell research. He has ensured that California’s taxpayer-funded stem cell research will lead to broadly accessible and affordable medicine and not just government-subsidized profiteering. Prior to joining Consumer Watchdog in 2005, he was executive editor of Tribune Media Services International, a syndication company. Before that, he was deputy editor of USA Today and editor of its international edition. Simpson taught journalism a Dublin City University in Ireland, and consulted for The Irish Times and The Gleaner in Jamaica. He served as president of the World Editors Forum. He holds a B.A. in philosophy from Harpur College of SUNY Binghamton and was a Gannett Fellow at the Center for Asian and Pacific Studies at the University of Hawaii. He has an M.A. in Communication Management from USC’s Annenberg School for Communication.

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