Author Archives | Owen Fletcher

Groups Urge FTC To Block Google’s AdMob Buyout

Monday, December 28, 2009

Two consumer groups urged U.S. regulators on Monday to block Google
from acquiring mobile advertising provider AdMob, citing potential harm
the deal could cause to users, advertisers and application developers. Google’s plan to acquire AdMob for US$750 million, announced last
month, "would substantially lessen competition in the increasingly
important mobile advertising market," said the letter,
signed by representatives of the groups Consumer Watchdog and Center
for Digital Democracy. It was addressed to the Federal Trade
Commission, the regulatory body that Google last week said had asked the company for more information about the deal.

Share
Continue reading...