Author Archives | Op-Ed By John M. Simpson

Consumers Have A Right To Online Anonymity

Thursday, January 28, 2010

The FTC’s job is make sure that consumers have control of what data
is gathered, how it is used and how long it’s kept. Consumers must
first be able to see what data Google and the other online companies
have accumulated, then delete it if they wish or prevent it from being
gathered in the first place. Control is the key. Google could long ago have offered everyone a
simple "make me anonymous" button. But it’s not likely that Google or
any other company will voluntarily give us that control, because it
endangers their advertising profits.

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