Wednesday, December 31, 2008
A Santa Monica, California-based nonprofit group that advocates for
consumers is calling for the Internet’s search and ad leader to change
the way it records users’ information. Officials with Consumer Watchdog say they want to see Google Inc. store
personal search data for less than its current nine months, following
Yahoo!’s lead, and also to give users a choice to “opt out” out of data
retention, as some other search engines do.