Jessica Dye - who has written 1 posts on Inside Google.
Thursday, February 19, 2009
one knows more about us—our ailments, significant others, favorite
music, what we’re thinking about buying, and how much we spend—than our
search engines. Virtually all search engines gather information about
how searchers query, what they click, and where they wind up. This
personal information (i.e., IP addresses, cookies, session IDs) is
stored alongside queries for anywhere between 90 days and forever. "I
think most users simply don’t realize the amount of personal
information they provide," says John M. Simpson, a consumer policy
advocate with the nonprofit group Consumer Watchdog.