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Watch our new Times Square video: Don’t Be Evil?


Mon, Aug 30, 2010 at 2:29 pm

    Watch our new Times Square video: <i>Don’t Be Evil?</i>

    Join us and tell Congress to create a ‘Do Not Track Me’ list. Sign our petition.

    Do you want Google or any other online company looking over your shoulder and tracking your every move online just so it can increase its profits? Consumers have a right to privacy. They should control how their information is gathered and what it is used for.

    This avatar-style animation video was created to draw attention to Google CEO Eric Schmidt’s lack of regard for our online privacy. Consumer Watchdog is promoting the video right now, 36 times per day, on a jumbotron in Times Square — the most highly-trafficked public square in the nation.

    It’s time to create a ‘Do Not Track Me’ list to prevent online companies from gathering our personal information, just as Congress had the Federal Trade Commission create a Do Not Call list to prevent intrusive telemarketers from invading consumers’ privacy.

    For more information, click here.

    For media inquiries, contact Jamie Court ( or John M. Simpson (

    172 Responses to “Watch our new Times Square video: Don’t Be Evil?

    1. Kevin Says:

      First, whether intended or not, the video seems to imply a comparison to Google’s activities and child molestation, which is abhorrent.

      Secondly, if you use Google’s Chrome browser, you can open an “incognito” browser window, and “webpages that you open and files downloaded while you are incognito not to be recorded in your browsing and download histories.” Also, in your Google account settings, you can pause the tracking of all personal information, browsing history and records. So, instead of the government protecting us from the “evil” Google, just take some personal responsibility.

      Thirdly, I happily let Google track everything I do online because what they do with it is provide me with more personalized products and information and to tailor their ads to my tastes so that I may actually find something that interests me; which is a win for me, the company advertising, and Google.

      Finally, I understand that my preferences are mine, not everyone’s, so if someone wants to be on a “Do not track me list”, that’s fine, but to try and scare people into it with fear mongering and one-sided information is ridiculous and a waste of my tax dollars.

      P.S. How long are you going to keep my email address on file that you required me to input?

    2. Sofocles Says:

      Um, care to explain us all exactly HOW WILL WE RETAIN OUR ANONIMITY BY BEING ON A DO-NOT-TRACK-ME ****LIST**** ?????

      thank you, smart person.

    3. Mario Says:


      The problem is most people don’t know just how much information Google is hoarding!

      I read a post that says “well just don’t visit google…” well let me tell you that 50% of the sites you visit are providing information to google, this one included since it is using youtube allows google to gather even MORE personal data.

    4. Holmes Says:

      Yeah, I’m afraid I can’t take your organization seriously — as laudable as its goals may be — when your opening gambit is to cast Eric Schmidt as a creepy pedophile. As GabrielB says above, it’s hard to go anywhere constructive from there.

    5. PaulS Says:

      I do like the freemarket approach. If I don’t trust Google I’ll just use Bing, oh wait they reserve the right to track me also. Well ok I’ll just use….. shoot, all the privacy agreements seem to give the search engines owner the right to track me. But the freemarket does give me a choice of who will track me so I guess I do have a choice

    6. ANON Says:

      Without being rude, but how do you set a list of people who do not want to be on a list?

    7. Kevin Heath Says:

      Keep up the good work. Strange how you’re hosting it on youtube though, giving Google access to all visitors to this page.

    8. ScottK-N-Texas Says:

      No, the government doesn’t need to be involved in this. The Government is more intrusive than Google will ever be. Government is not the solution to all our problems. Just stop using Google, if your that concerned. Advertising is really the foundation of Google’s business. That said, it is a neat animation.

    9. Bobby Says:

      For the Google fan boys, get a look at Google Alarm . It’s a Firefox add-on which visually & audibly alerts you when your personal information is being sent to Google servers. And don’t forget to watch the demo.

      Some Google fan boys might be shocked.

    10. Kevin Heath Says:

      You can’t effectively “stop using Google” if you want to participate on the internet. They’ve produced or bought a wide range of services to ensure they can track you on most major websites e.g. recaptcha, the two word security code required to sign up for a lot of sites; gmail – you can’t stop people directing your messages through google’s servers; jquery – a javascript library that most people use google’s mirror of and is required for a lot of sites to operate.

    11. DoNotTrackMe Says:

      Anon is right. The idea is flawed to start with. If you look at most search services, there are mechanisms to control of your own privacy. If there’s space to improve there, that would be the direction you guys should take. Increase scrutiny of their anonymization techniques if they are somehow flawed (all sites do anonymize and aggregate their data – keeping actual information about the user is more of a burden than any benefit to them). Leave the government out, since they have been the worst ones with regarding to privacy. And stop using terror to get to your goals. That’s exactly the strategy Bush used to destroy privacy with the patriotic act.
      And get ready for defamation suits – associating Eric Schimidt and Google to pedophilia is not really freedom of expression.

    12. Chill Out Says:

      A lot of comments sound like they come from a bunch of uptight whiners. The video was hilarious and it’s point was to portray Eric Schmidt as the evil slime ball that he is, not a pedophile. He didn’t lure them into the van, you shrinking violets.

      Our rights are being violated all day by the corporatocracy that runs this country. Stop complaining about organizations like Inside Google that are just informed citizens trying to protect American’s right to privacy and as a consequence, save idiots that don’t care about privacy, from their own ignorance.

    13. J-o-h-n Says:

      Yes, I want to sign up for the “Don’t track me” list, so first thing I should do is sign up a list to “Don’t track me” list that you could know who support you, right?
      Wait, this thing sounds a little bit irony, does it? So may be we should have an inside-inside-google to make sure inside-google won’t do something stupid.
      I’m not a google-lover but I do trust google more than our government. And if you have time to deal with google which is relatively better, you should go to deal with facebook first. They are really selling our privacies for money.

    14. Rex Says:

      Great stuff. I really appreciate the initiative. So few consumer-rights organizations out there these days. Jamie, you are my new hero, following along a list that includes Ralph Nader. Good work, sir.

      Regarding Kevin’s comments on Sep 3 at 2:04pm, I see no connection to child molestation. Might be the sort of thing Kevin may wish to discuss with a Rorschac Test administrator.

      By the way, Kevin, how look have you been working at Google?

    15. A good start! Says:

      I don’t completely agree that an opt in Do Not Track list is the best option, but it’s better than pretending there is a benevolent face behind the massive internet company with the rainbow logo. The entire practice of businesses scraping and selling customer records should be made illegal. Do you think that the money businesses make selling your information is really returned to the customer or used to improve the quality of services? No. It’s invested in more invasive tracking schemes so they can pocket more money. First party tracking on websites would still be acceptable, in my mind, as long as the data was protected by law (could not be sold or linked to other outside data sources). Advertising would not suffer, although it may dent Google’s profits. They want to convince users and advertisers that targeted advertising is more effective than it really is because it drives away competition by companies with less potential tracking reach.

      The comments here shock me, but I understand people often don’t know who they can trust and happily accept Google’s overly simplified claims. Some people just defend Google, although the company would never do the same thing for them. A Do Not Track List would apply to EVERY website. People complaining about other non-Google companies must be trying to trick others or are still brain washed. Google needs to be targeted first. Don’t target the small companies when Google snoops on you in the offline world, has web bugs planted on 90% of the internet, controls what content you see, and has a lot of influence on the government (pushing them, too, to do (more?) evil).

    16. Ernest Says:

      To all those who think the Google Tools web page allows you to control what information Google has on you, have a close look at it. It only controls the information is has on you that it can directly track while you are using a machine that has been logged on to a Google account and has a Google account cookie on it and is storing information direct from your use of a Google web site. That tools page then allows you to change settings about what is recorded for that account. If you don’t have a Google account log on, you can’t affect any settings for any data they have stored on, which they will from searches etc. Also, it has absolutely no effect on any information they gather in any other way, such as with Google Adsense and Google Analytics where the data storage is started from another web site.

      If you use a new system to log in and check your Gmail, then log out and a little later go to the system and do some searches. A check of the Google Privacy Tools page shows that despite NOT being logged on with your Google Account, they still identified the searches from that system against your log on ID. If they were real about privacy, they would not have linked those searches with your ID, you may have accessed via another machine while at a cafe or something and the searches could have been done by another. But because the cookie hangs around and is active for awhile after you log out, they get the data.

      Anyway, whose to say what you tell the Google Privacy Tools page is what actually happens with the data.

      And if you think Google are bad, if you have a Windows 7 computer, have a go at totally disabling the embedded user accounts that Microsoft have in there to allow them to access the system over the Internet. If you do manage to do it, please let us all know. Many of the versions of Win 7 do NOT even show the administrator that the accounts exist, nor show how to disable them, but they’re there.

    17. Ernest Says:

      If you think clearing the browser history stops the Google tracking, you don’t understand how the system works. The history and browser records are just a local record and removing them just means that someone using that system after you can’t see what you’ve been looking at, end of story. The Google tracking is done with cookies that are downloaded to your system, placed in a special cookie cache, and then sent out with the information whilst you are actually ON the web site, this information is sent to the Google servers as you do the browsing, in some cases it’s done before you finish getting the web site loaded to watch it as it’s part of the load process.

    18. CP Says:

      At this moment I couldn’t care less about what happens to G. I hate them with a passion. Can’t defend them anymore. My business was destroyed by Mayday. I’d say, throw the law book at them. The government needs to get involved and break it into pieces until they disappear. The abuse has to stop. Read this and the comments below it too:

    19. James Woods Says:

      haha, yeah let’s “do not track people” by making them sign-up to a list.

      How about a track me list. If you want to be tracked you opt-into a list.

      Otherwise what google does isn’t any different than peering into your neighbors bedroom window.

    20. Jim Says:

      Wow, you guys don’t really stand for anything unless it’s “against google.” How about picking the privacy fight (which is a legitimate fight) with everyone instead of just your “chosen target.”

    21. Google Nemesis Says:

      I want to see Google pulverized by the government. I want them to feel what is being on page 455 with quotes.

    22. Nikita Says:


      You have just hoarded and stored private information about me, my preferences (analyzing my browsing history via a traffic analytics service), and can potentially track my IP with no problem whatsoever. All the information is stored on your servers.

      Personally, I really don’t care about privacy, and the explanation is simple: I do not lie.

      The privacy you are talking about in the clip (which is abhorrent, really) is the privacy founded on the fact that it is in human nature to lie, and to protect that, well sorry, no way.

      Oh, BTW, you guys should think a lot before trying to secure governmental control on anything. Governments are, well governments, and businesses in their own right, with waaay more rights than any company, and way more information stored on servers (does it bother you that all the information about you can be accessed by a governmental organ? Not just that you cheat on your wife). Think before you do, I implore you. Governments are not the kind of thing that you want to get out of control. Ask me, I live in Russia;)

      Oh, BTW, who funds you guys? It would be interesting how much do you get for selling out, instead of doing real work) Good to compare rates in the US and Russia;)

    23. Anonymous Says:

      This whole idea is ridiculous. They want to create a “Do Not Track Me LIST”, this website uses GOOGLE Analytics to TRACK the sites traffic. Also, not only does Google Chrome offer an incognito browsing service, so does IE8+, Firefox 5+, and Opera. Every browser offers this function. Maybe if these “Watchdogs” stopped spreading slander and put the money more towards educating people about practices to improve their online privacy, and not towards attacking a for the most part innocent company. Maybe then they could make a difference. To those who are thinking of signing this horrible and flawed idea…DON’T. Also, check out Wired’s article about their Times Square Ad.

    24. Bob Says:

      Nikita, you live in Russia!

      Taking advice from you is like appointing Lindsay Lohan as a guidance counselor or Colonel Sanders as the head of the coronary academy. It’s like an Amish hacker, it just doesn’t fit.

      “You have just hoarded and stored private information about me, my preferences (analyzing my browsing history via a traffic analytics service), and can potentially track my IP with no problem whatsoever. All the information is stored on your servers.”

      I want to drink that Vodka you are Nikita! That’s a cheap shot. They won’t sell your information or use it against you. They don’t use that information for competition purposes to get your businesses bankrupted. is nothing. Just a simple complaint site. Google controls the net. If Google wants, they can bring the US economy to its knees tomorrow. The world would freeze if Google wants. That’s how much power they have.

      “Personally, I really don’t care about privacy”

      I know you don’t because the word “privacy” doesn’t exist in Russia’s vocabulary. Your country is stuck in the before Christ’s times. Privacy is the least of your worries there. You are in Russia which laws are a different set of 20 dollar bills. The laws over there are a joke and corruption is rampant. You bring a privacy bill before Russia’s congress and they’ll laugh in your face.

      “and the explanation is simple: I do not lie.”

      Everyone lies. I think you need to read or listen to “The 50th Law” by Robert Greene and 50 Cent. You’ll learn a lot about yourself.

      I know you can’t see the big picture here. Unfortunately people like you won’t learn until you hit the wall. Until the cops come to your door for a crime you didn’t commit or when your husband’s divorce lawyer subpoenas Google records for your activities you people won’t learn. Think you are safe? Think again. The internet is very wild and porn, dating sites, and other adult related ads and content pop up more than often on non-adult sites. If you have seen porn ads on the net and you don’t visit porn sites you know what I’m talking about. That and more goes into the data G. stores about you. Your hubby’s divorce lawyer will no doubt try to create a negative profile about you in court and then either you are screwed (lose custody, pay high alimony, etc.) or bankrupted defending yourself. Those are things G. fanboys like you will never understand. Sorry I forgot. You are safe you live in Russia.

      From USA with love,


    25. Reda B. Says:

      This is paranoia. If google scares you, don’t used it. End of story.

    26. Alex Says:

      Going for privacy in internet doesn’t mean going against Google alone.
      But wait, let’s see what your site is made of :)))
      OMG! What do I see?! You have Quantcast markers built into your website.
      So, You are for privacy, however you want to know who’s visiting your page anyway.
      You guys are bogus!!!

    27. Reginald Junkin Says:

      Reading through the comments, I’m surprise at how many thought the video portrayed the CEO as a pedophile.

      I saw the children in the video as symbols of naive internet users that don’t fully understand what they’re trading away to get free internet essentials.

      I saw the ice cream man/CEO as sort of a creepier, modern day willy wonka of technology, with perhaps more evil intent.

      I saw the parents as the watchdog groups.

      If I saw this as a child molester, I’d be a little concerned over my mental health or education. There’s some cliche child molester overtones (hey kids, you want some ice cream?). But if you view the whole thing as a child molester portrayal, I’d be more concerned about your educational level or your sexual tendencies than who’s spying or not spying on you.

    28. hoop Says:

      How do you people associate this spot with pedophilia? Damn!! People are……..(fill in the blank). I’ll start with ‘deceptively uneducated’.

    29. Jonathan Says:


      Here’s a thought. If Google is so bad, why are you sending me to YouTube, a google company, to watch the damn video?! Post it on Vimeo, on Metecafe, there are tons of good options.

      I looked for it on Vimeo and found this:

      If you are not doing so, please use and donated to the only search engine scraper (you have the power of google, only scroogle scrapes the data that the big guy keeps!

    30. Pappu Says:

      This is really stupid, you just put blame on Google, which is irrelevant, AND your using their product; Youtube to upload your video, seriously how stupid can one get

    31. Scott Says:

      I find it humorous that you have a stance on google and claim them to be the evil privacy hunters, meanwhile you have a facebook “Like” button proud and true on the right side of your page, when facebook has already been accused and proven guilty in doing exactly what your cartoon is telling us google is doing.

      So, being that what it is, I see that you’re basically a start up who is putting your efforts in a trending topic in hopes of gaining support and investment from uneducated masses(hence you used a time square billboard for your ad as opposed to simply letting the internet spread it).

      Good luck with your propaganda, I hope you have fun scaring people and make some money doing it.

    32. Headgamer Says:

      I don’t think fear mongering is the way to go, and really that’s all this is. Google is an advertising company, so they collect info to better advertise to us. They aren’t interested in full body scans or if we are looking up sports or playboy except for maybe trying to sell you more sport/playboy. So why do I care again? If I like sports wouldn’t I rather see sports adds instead of adds on stuff I don’t like?

      It’s not like Google has a file with my name on it that Eric Schmidt can look at at any time. But you know what? I know someone who probably dose have a file with my name on it: the government. Forget Google, I want to be on a “Gov. don’t track me” list. Why didn’t you make a commercial about that?

      And since I’m on the subject, what about Facebook? You know, that little sight that EVERYONE is on? I’m sure you know they are collecting info on us too and not just to advertise. I love how a stupid “How Badd RU” quiz on facebook can give away all of MY info to whatever 8 year old or mega company made it. You know what’s ironic? Right now as I wright this I got a FB message from an advertiser/hacker who has stolen my friends account. Why in the world din’t you make an anit-FB add? It’s twenty times as invasive and dangerous to your personal info as Google!

    33. Terry Says:

      Instead of these opt-out lists, which is just another way of tracking people that value their privacy? WHY NOT FORCE THESE COMPANIES TO BE REUIRED TO HAVE AN OPT-IN LIST PRIOR TO COLLECTING ANYTHING ABOUT ANYBODY??? This way the people the people that don’t care will allow it and the people that do, will not. Why isn’t this ever brought up???

      You do not have to be doing something that you are not supposed to be doing, to value privacy. I do not make bombs in my back year, yet I enjoy having a fence around it. I do not sell drugs from my house, yet I enjoy having doors, windows, walls and trees that give me and my family some privacy.

      My neighbor had this guy that lived behind them, that would just stare out his window at them… How nutty is that, my neighbor was not doing anything he should not have been, so why should he care, right? Better yet, to all of you that do not care about your privacy lets just more in some peeping-toms next to you. You do not care about your privacy, so what is the big deal, right?

      It is pathetic that apathy runs so deep in this country. To some extent we have control over what we can and can not do. I do not believe we should give our entire trust to the government to protect us. The best government is a small government.

    34. Shane Says:

      This is a ploy to get people to register with the government…Its a stair step process.

      1 – Government becomes savior. (register w/gov) -current step
      2 – Government standardizes and controls tracking systems. Or passes law that gov must be able to access a private system. (you know so they can keep tabs on the big “evil” giants.)
      3 – Government has power to access your info.

      It happens all throughout history even before electricity.

      The author of this post is a progressive. Again throughout history progressivism always leads to death and murder once they have total control. This is about government getting the power to figure out who and where the enemy is.

    35. Graham Says:

      Put it on YouTube or add an mp4 version please!! Can’t view flash version on my smart phone!! You would double or triple the exposure of this video if u made it more accessible to everyone!!!

    36. Nick Says:

      You do know that Google owns YouTube don’t you?

    37. Cando Says:

      Headgame, you and some people here are so innocent. You said, “It’s not like Google has a file with my name on it” LOL. Man, if you’d only knew. Have you entered your full name ANYWHERE on the net? If so, there is a 1000% chance Google has your head on its wall, next to Barbara Walter’s.

      I think this video needs to get on tv. I think the Vimeo version, which I think is British, is more effective. It would just need to be adapted. Please put this on TV. If you need donations, please ask for them. We need to run this on tv. Google’s investors are not hanging around youtube. They are the ones with the power to put Google in its place.

    38. ferdi Says:

      Nice an entire list of people that have something to hide,LOL

    39. August Says:


    40. Anon Says:

      You require my mail. Why is this? Also, this is a pathetic attack. The people claiming it has no paedophilia undertones are both stupid and unable to consider how the average person will see this. A man that already knows your favourite flavours. Furthermore, he is tricking the children. At best, it is directly implying he actively stalks children. At worst, it implies he wants to directly molest them.

      It is pathetic to only attack Google and this man.

    41. letme Says:

      Anon, only in your mind, if it is in your mind. Not calling you a pedophile but I don’t blame you for interpreting the video that way. All news reports these days is that, pedos all over snatching kids.

    42. Elijah Lynn Says:

      This organization just lost all credibility. I’m not talking about Google.

    43. Mark Wong Says:

      What the hell was the “full body scan” thing? I think the creators of this video want privacy so badly so they can search for child porn anonymously.

    44. dodo Says:

      Haha that face reminds me of Steve Jobbs…………….

    45. Señor Don Gato Says:

      I am done with Google. I have removed everything I possibly can from Gmail, Docs, Contacts, Picasa, Sites, Checkout, etc., and I’m using their other services as seldom as humanly possible. I view this behemoth of a corporation as a hyper-intrusive, ever expanding (more, more, more acquisitions…), cancerous, multi-headed, drooling, power hungry internet monster with its far-reaching tentacles into EVERYTHING. I truly despise what Google has become.

    46. Tim Says:

      It’s senseless to defend Google. You’re a gullible person if you believe they avoid being evil; and a downright stupid person if you still claim Google is innocent after being introduced to this site. Before saying, “Y’know, I figured that CW would be sensible enough to simply point out Google’s flaws rather then outright attack them,” maybe you should take a look around and notice all the posts between November 2008 and now that do just that. The video has a great amount of truth in it, but it’s obviously just a cartoon and not intended to be taken completely literally.

      One of the stupidest responses to this video I’ve read ( is a blog post. Read cdanuloff’s comment that begins with “Since you seem to have trouble with metaphors, here’s what it means. Please point out anything not fact-based: …” and ends “… Saying it’s not happening? Saying it’s not all fact? Saying it’s not an honest summary of the world we’re living in let alone the one emerging more every day? That’s dishonest.” So, for whatever reason you’re blindly supporting Google, stop trying to trick people into ignoring facts in favor of pro-Google propaganda.

    47. Castro Says:

      Your ISP has more info on you than google could ever have.

    48. Tom Says:


      Congratulations for jumping to conclusions! Guess what?! I actually don’t like Google that much either! Did I say I was DEFENDING GOOGLE AT ALL? No. Did I say they evade being evil? No. I was simply saying that CW went TOO FAR.

      For your sake, you’d better watch what you post the next time before calling me stupid or gullible.

    49. shakun Says:

      To Mark Wong who said, “What the hell was the “full body scan” thing? I think the creators of this video want privacy so badly so they can search for child porn anonymously.”

      Very funny I’ll give you that but what you idiots don’t get from that message is the risk to our children too due to Google’s privacy issues. I read naked children have appeared on Google Street View. Anything Google is a cesspool. Pedophiles and that behemoth you love so much are just butt buddies. The video is relevant. Google’s Schmidt I believe referenced kids having to change their names at some point in the future.

    50. D. Niteshade Says:

      If This site is SOOOO into my privacy, then why does Ghostery (a free add-on for Mozilla) detect the following on THIS Site???? So tracking me is OKAY if YOU do it????

      Piwik Analytics
      How they describe themselves:
      Piwik is a downloadable, open source (GPL licensed) web analytics software package. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download\u2026 and so much more. Piwik aims to be an open source alternative to Google Analytics.


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