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Cute Stuff on Small Screens for Big Bucks?

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Wed, Apr 28, 2010 at 8:29 pm

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Cute Stuff on Small Screens for Big Bucks?

Google just bought its first Israeli startup, LabPixies. The company was an early developer of widgets (web gadgets) like games (Flood-It), calendars and to-do lists for iGoogle personalized home pages. The little widget boxes are also made for mobile phones. There are LabPixies widgets for Android, iPhone, Orkut, MySpace, Facebook and MyYahoo.

Israeli newspaper  Haaretz  gives estimates of the sale at $25 million and says that while the company employs only 10 people, it has 50 million registered users for its applications.

LabPixies’ announcement addresses the expected question “will your current products continue?”  or perhaps “will you remove Flood-It from the iPhone?” with the answer “There are no planned changes, but we will continue to evaluate this over time.”

Google says:

The team will be based in our ever-growing Tel Aviv office and will anchor our iGoogle efforts across Europe, the Middle East, and Africa. We are looking forward to working with Labpixies to develop great web apps and leverage their knowledge and expertise to help developers and improve the ecosystem overall.

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This post was written by:

Margot Williams

- who has written 49 posts on Inside Google.

Margot Williams has more than two decades of experience in roles as investigative researcher, research editor, database editor, technology trainer and library director at The New York Times, The Washington Post, Gannett newspapers and Time Warner. She was lead researcher on two Pulitzer Prize-winning teams at The Washington Post for reporting on terrorism in 2002 and for an investigation of the use of deadly force by the District of Columbia police in 1999. Margot is the co-author of “Great Scouts! CyberGuides for Subject Searching on the Web” (Cyberage Books, 1999) and contributed to the “Networkings” column in The Washington Post for five years.

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