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The do not track concept is supported across all demographic lines — including political persuasions. According to Consumer Watchdog, 86 percent of Americans want a “Do Not Track” button created. In addition, 70 percent of Facebook members and 52 percent of Google users say they are either “somewhat” or “very concerned about their privacy, according to a recent a recent USA Today poll.

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Every month, Simpson comes to Washington to meet with staff on the Hill and regulatory agencies, journalists and corporate lobbyists. Simpson said he met last week with Jim Tierney, chief of the networks and technology section of the antitrust division of the Justice Department, and staffers about his petition for a broad investigation. Last year, he testified before Congress about privacy and competition concerns in Google’s book settlement.

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Privacy advocates argue that the bill’s exemption for “operational” collection of data–allowing those practices to take place under an “opt-out” rule–gives advertisers far too much leeway. “This bill really adopts an archaic and bankrupt ‘notice and consent’ regime that we all know doesn’t’ work,” says John Simpson, head of the Google Privacy and Accountability project at Consumer Watchdog.

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