Google has been widely known to scan the contents of Gmail messages to deliver targeted text ads. While some don’t mind, others believe scanning e-mail to deliver more relevant ads is an invasion of privacy. John Simpson, spokesman for the non-profit advocacy group Consumer Watchdog, isn’t convinced the search giant will necessarily stop there. “Part of the problem is that Google collects and stores tremendous amounts of data about its users,” Simpson says. “The only assurance we have about what Google’s intentions are boils down to ‘Trust us.'”
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Web Tracking Has Become A Privacy Time Bomb