Inside Google

Consumer groups want rules requiring a standard disclosure and
opt-in form, a ban on tracking information on a consumer’s health,
sexual orientation and financial condition and a "do-not-track"
registry that would enable people to declare they don’t want to be
tracked, according to a written statement from the Consumer Federation
of America. That group, the Center for Digital Democracy, Consumer
Watchdog and the Privacy Rights Clearinghouse have agreed on the
principles and are urging policymakers to adopt them. Allowing industry
to self-regulate won’t work, they say, because most companies rely on
"opt-out" mechanisms that are hidden from consumers. And the FTC’s
principles for behavioral advertising "don’t provide a basis for action
to stop abuses," the statement said.