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Every month, Simpson comes to Washington to meet with staff on the Hill and regulatory agencies, journalists and corporate lobbyists. Simpson said he met last week with Jim Tierney, chief of the networks and technology section of the antitrust division of the Justice Department, and staffers about his petition for a broad investigation. Last year, he testified before Congress about privacy and competition concerns in Google’s book settlement.

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Privacy advocates argue that the bill’s exemption for “operational” collection of data–allowing those practices to take place under an “opt-out” rule–gives advertisers far too much leeway. “This bill really adopts an archaic and bankrupt ‘notice and consent’ regime that we all know doesn’t’ work,” says John Simpson, head of the Google Privacy and Accountability project at Consumer Watchdog.

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Privacy advocates panned the bill during a conference call this afternoon, suggesting its lack of opt-out requirements maintain the status quo. “This bill really adopts and endorses an archaic, bankrupt notice and consent regimen that we know does not work,” said a representative of ConsumerWatchdog.org.

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The quest for comprehensive, federal privacy legislation has been on many a lawmakers’ wish list for years, and two House members took the next step this week with the release of draft legislation that would require opt-in access to sensitive online data, an expectation of privacy regarding third-party apps, and easily accessible privacy practices. Consumer groups, however, said the bill does not do enough and criticized provisions that would prevent stronger state laws or individual lawsuits.

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