Inside Google

New Web Ad Privacy Bill Riles All Sides

Privacy advocates argue that the bill’s exemption for “operational” collection of data–allowing those practices to take place under an “opt-out” rule–gives advertisers far too much leeway. “This bill really adopts an archaic and bankrupt ‘notice and consent’ regime that we all know doesn’t’ work,” says John Simpson, head of the Google Privacy and Accountability project at Consumer Watchdog.

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