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“We strongly believe that any privacy bill should direct the Federal Trade Commission to require and enforce a “Do Not Track Me” mechanism. Consumers should have the right to use the Internet and mobile devices with confidence that their privacy choices are respected, and with anonymity if they choose,” John M. Simpson, president of the advocacy group Consumer Watchdog, wrote in a letter to Senators McCain and Kerry.
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Consumer advocacy groups said the bill wasn’t strong enough. In a letter to Kerry and McCain, privacy advocates at the Center for Digital Democracy and Consumer Watchdog said the bill still gives companies too much latitude to profile users and track their activity. They said the bill should include the FTC’s Do Not Track proposal.
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It was also a disappointment to a coalition of consumer groups and privacy advocates, which welcomed the bill but called for it to be “significantly strengthened.” “I don’t think this is going to affect online marketing at all,” said Jeff Chester, director of the Center for Digital Democracy privacy group. John Simpson, of Consumer Watchdog, agreed. “We cannot support it today,” he said.
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“Consumers need strong baseline safeguards to protect them from the sophisticated data profiling and targeting practices that are now rampant online and with mobile devices. We cannot support the bill at this time,” Consumer Watchdog, Center for Digital Democracy, Consumer Action Privacy Rights Clearinghouse and Privacy Times wrote McCain and Kerry on Tuesday.
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The privacy advocates praised McCain and Kerry for raising the online privacy issue, but said the bill falls short of their expectations. The loopholes in the bill “could leave consumers feeling that they’re far more protected than they are,” said John Simpson, consumer advocate at Consumer Watchdog.
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In a letter to the senators, five consumer groups said they welcomed the new legislation, one of several privacy bills introduced or expected this year. But they said the Kerry/McCain legislation was “insufficient” to protect consumers and needed to be strengthened.
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A coalition of consumer groups and privacy advocates welcomed the bipartisan effort but said in a letter to the senators that the legislation needs to be “significantly strengthened if it is to effectively protect consumer privacy rights in today’s digital marketplace.”
Press Release
WASHINGTON, D.C. — A coalition of consumer groups and privacy advocates welcomed the bipartisan effort by Senators John Kerry and John McCain to craft online privacy legislation today, but said their bill needs to be significantly strengthened if it is to effectively protect consumer privacy rights in today’s digital marketplace.
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A number of recent public opinion surveys have shown support for do-not-track mechanisms. Consumer Watchdog said a poll commissioned last summer showed that 84% of respondents wanted to prevent online companies from tracking personal information without a person’s explicit, written approval.
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The state bill (SB 671), the so-called “Do Not Track Me” law, would allow people to opt out of the “collection, use, and storage” of personal data by any firm. Consumer Watchdog, a backer of the bill, has challenged Google to support such privacy protection.
