Inside Google

The bills were heralded by consumer groups, like Consumer Watchdog. “Consumers should have the right to choose if their private information – from shoe size, to health concerns, to religious beliefs – is collected, analyzed and profiled by companies tracking activities online,” said Carmen Balber, Washington director for Consumer Watchdog. “Do Not Track is the simple way for consumers to say ‘no thanks’ to being monitored while they surf the Web.”