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The privacy advocates praised McCain and Kerry for raising the online privacy issue, but said the bill falls short of their expectations. The loopholes in the bill “could leave consumers feeling that they’re far more protected than they are,” said John Simpson, consumer advocate at Consumer Watchdog.
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In a letter to the senators, five consumer groups said they welcomed the new legislation, one of several privacy bills introduced or expected this year. But they said the Kerry/McCain legislation was “insufficient” to protect consumers and needed to be strengthened.
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A coalition of consumer groups and privacy advocates welcomed the bipartisan effort but said in a letter to the senators that the legislation needs to be “significantly strengthened if it is to effectively protect consumer privacy rights in today’s digital marketplace.”
Press Release
WASHINGTON, D.C. — A coalition of consumer groups and privacy advocates welcomed the bipartisan effort by Senators John Kerry and John McCain to craft online privacy legislation today, but said their bill needs to be significantly strengthened if it is to effectively protect consumer privacy rights in today’s digital marketplace.
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A number of recent public opinion surveys have shown support for do-not-track mechanisms. Consumer Watchdog said a poll commissioned last summer showed that 84% of respondents wanted to prevent online companies from tracking personal information without a person’s explicit, written approval.
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The state bill (SB 671), the so-called “Do Not Track Me” law, would allow people to opt out of the “collection, use, and storage” of personal data by any firm. Consumer Watchdog, a backer of the bill, has challenged Google to support such privacy protection.
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John Simpson of Consumer Watchdog said it’s still unclear whether any of the federal measures will pass and, in any case, there’s no reason for the Golden State to wait. It could put pressure on federal legislators and regulators to catch up. He noted that a law implementing the “Do Not Call” register, which many see as an analog to “Do Not Track,” passed in California before a federal law was enacted.
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In December, the FTC recommended that the technology industry create a do-no-track tool for Web users. In the following months, Google, Mozilla and Microsoft all announced do-not-track features in their browsers. Those browsers offer simple ways for Web users to opt out of tracking efforts, said John Simpson, Consumer Watchdog’s privacy director.
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The legislation would require businesses to “provide a consumer in California with a method to opt out” of the “collection, use and storage” of consumer information, the bill states. It also gives the California Attorney General and the California Office of Privacy Protection the authority to “develop and enforce do-not-track regulations,” according to a press release issued today by Consumer Watchdog, a nonprofit advocacy group.
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The advocacy group Consumer Watchdog, which is sponsoring Lowenthal’s bill, says that if it is enacted, California would become the first state to give people the right to eschew online tracking.
