With behavioural targeting and privacy becoming hot internet issues, a coalition of consumer and privacy advocacy groups is taking their fight for online rights to Capitol Hill. The sizeable coalition – its members are Consumer Action, Center for Digital Democracy, Consumer Federation of America, Consumers Union, Consumer Watchdog, Electronic Frontier Foundation, Privacy Lives, Privacy Rights Clearinghouse, Privacy Times, US Public Interest Research Group and the World Privacy Forum – says industry self-regulation has not provided meaningful consumer protection and legislation is needed.