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The legislation would require businesses to “provide a consumer in California with a method to opt out” of the “collection, use and storage” of consumer information, the bill states. It also gives the California Attorney General and the California Office of Privacy Protection the authority to “develop and enforce do-not-track regulations,” according to a press release issued today by Consumer Watchdog, a nonprofit advocacy group.

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Consumer Watchdog has complained in a Feb. 8 letter to the Federal Trade Commission that Google and other search engines have not only been profiting by accepting deceptive advertising from fraudulent operators, but have also essentially been an accomplice in crime and should be made to stop “its harmful behavior.”

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When involved in a spat over allegations of unauthorized copying or misappropriation of content and ideas, Google — fairly or not — usually plays the villain… “Google’s complaint is the height of hypocrisy. The company’s entire business model is built on the use of other people’s content usually without bothering to seek permission,” said John Simpson, from Consumer Watchdog’s Inside Google research team.

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Frequent Google critic Consumer Watchdog blasted the announcement and repeated its call for outgoing Google CEO Eric Schmidt to explain the incident to lawmakers. “The details of the biggest privacy breach in history shouldn’t be settled in secret,” said John Simpson, director of Consumer Watchdog’s Inside Google Project. “This makes it clear why Google CEO Eric Schmidt needs to testify under oath before Congress about Wi-Spy.”

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