Press Release

SACRAMENTO, CA ­– Consumer Watchdog unveiled new landmark California legislation to allow consumers in the state to stop unwanted online tracking and, in a letter, challenged Google CEO Larry Page, in his first day on the job, to support the “Do Not Track Me” plan and demonstrate Google is moving in a new direction. The bill, SB 761, was introduced by Sen. Alan Lowenthal, D- Long Beach, and sponsored by Consumer Watchdog.

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Consumer Watchdog, for one, believes the settlement falls short of its goal because it lacks bite. “We appreciate this landmark privacy decision by the FTC, but Google needs to be punished and feel pain on its bottom line,” John Simpson, Consumer Watchdog’s Privacy Project director, said in a statement. “Nothing will completely stop Google from invading users’ privacy until it gets hit where it hurts, its bank accounts.”

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“We appreciate this landmark privacy decision by the FTC, but Google needs to be punished and feel pain on its bottom line,” said John M. Simpson, director of Consumer Watchdog’s Privacy Project, in a statement. “Nothing will completely stop Google from invading users’ privacy until it gets hit where it hurts, its bank accounts.”

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“We appreciate this landmark privacy decision by the FTC, but Google needs to be punished and feel pain on its bottom line,” said Consumer Watchdog privacy project director John M. Simpson. “Nothing will completely stop Google from invading users’ privacy until it gets hit where it hurts, its bank accounts.”

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“My assessment of this is that the FTC is struggling mightily to do as much as it can, given the legal structure it’s got,” said John Simpson of Consumer Watchdog, which has urged the federal government to investigate Google in a number of areas. Simpson added the entire flap ultimately reflects the urgency with which Congress should pass a new law, preferably one that would allow consumers to opt-out of advertisements targeted to their browsing behavior, called “Do Not Track.”

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