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Last Tuesday in this space, I opted out of Google’s “interest-based advertising.” Later the same day, Google unveiled an opt-out tool for another personal information collection agent – Google Analytics.

Website owners can use Google Analytics to track visitors on their sites and Google collects the data from all the visits for its own use.

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Consumer Watchdog, a group that has become one of Google’s most outspoken critics, renewed its call for a regulatory crackdown Friday. “Once again, Google has demonstrated a lack of concern for privacy,” said Consumer Watchdog’s John Simpson. “Its computer engineers run amok, push the envelope and gather whatever data they can until their fingers are caught in the cookie jar.”

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Meanwhile, consumer advocacy group Consumer Watchdog on Wednesday urged state attorneys general to investigate whether the company broke wiretap, privacy and unfair business practices laws. The group also called on state authorities to demand that Google preserve all documents relating to its data-collection activities because they could be evidence in criminal or civil cases.

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The report drew mixed reactions yesterday. The nonprofit Consumer Watchdog organization dismissed it as hype based on “cooked accounting” that counts benefits, but doesn’t consider the impact on some content providers and competitors who suffer from Google’s “monopolistic control of search.”

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The announcement drew an immediate response from a nonprofit consumer-advocacy organization, Consumer Watchdog. The group said Google’s motives in releasing the report were driven by “its attempts to quell worldwide outrage over the WiSpy scandal” and that this is “classic corporate PR spin to divert justified criticism.”

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