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Is this how it begins?
A handful of small companies crushed by a technology giant file David v. Goliath unfair competition lawsuits. A leading Silicon Valley antitrust expert lends his legal brains to the seemingly hopeless cause. Soon, a company that thinks it is all powerful and can do no wrong is forced to face up to the reality that it does not play well with others.

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In a serendipitous synchronicity, the Google Search Appliance (GSA) has debuted as the new search engine on the U.S. General Services Administration (GSA) web site.

Recently a box popped up on an obscure GSA web page titled “Transparency” which reveals that Google has taken over the search spot at the agency.

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In a letter to Google CEO Eric Schmidt, the “unprecedented” coalition of privacy czars from Europe, Canada and Israel described the surprise conversion of Google’s private email service to a public social networking service without informing users as a violation of “the fundamental principle that individuals should be able to control the use of their personal information.”

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More concerns about Google’s $750 million proposed deal to buy mobile advertising company AdMob were raised Tuesday.

Sen. Herb Kohl (D-WI) wrote Jonathan Leibowitz, chairman of the Federal Trade Commission, warning that the proposed deal “raises important competition issues which should be reviewed carefully…”

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