WASHINGTON, DC — Consumer Watchdog said that the self-regulatory privacy program created by online advertisers and scheduled to take effect for some today fails to protect consumers from companies that track their behavior online. Legislation enacting a “Do Not Track Me” option is necessary to ensure consumers have an easy to use, effective and universal choice to avoid tracking, said Consumer Watchdog.
Press Release
Consumer Watchdog Says Online Ad Industry Self-Regulation Fails to Protect Privacy; Calls for Congress to Enact Do Not Track Me Law