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Consumer Watchdog, a nonprofit and nonpartisan organization, revealed today that Google upped its spending on Washington lobbyists by a mammoth 57% from the same period last year. Lobbying disclosure forms filed with the Senate Office of Public Affairs show that the firm handed over $1.3 million in the first quarter of 2010, compared with $880,000 in 2009.

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The U.S. Department of Justice should launch a broad antitrust investigation into Google’s search and advertising practices and consider a wide array of penalties, including possibly breaking the company up, a consumer group said Wednesday. Consumer Watchdog, along with a mobile entrepreneur and two lawyers representing Google rivals, all called on the DOJ to initiate an antitrust investigation focusing on a number of issues, including Google’s marriage of search results to advertising and its book search service.

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Google spent $4.03 million lobbying the federal government last year, according to records on the Senate site, compared with Microsoft Corp’s $6.72 million and Oracle Corp’s $5.10 million. First-quarter figures from those companies were expected to be filed by the end of Tuesday. John Simpson, a consumer advocate with the group Consumer Watchdog, said the latest data shows the extent to which Google is increasing its lobbying efforts. Google has “gone from no presence in Washington, to really now what’s one of the biggest lobby shops around,” Simpson said.

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Consumer Watchdog, the Santa Monica group that’s proving a perpetual thorn in the side of Google Inc., plans to call on the Justice Department to launch an antitrust action against the search giant and seek remedies including a possible break up.

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