It’s these highly personalized capabilities that raise the hackles of
privacy advocates, however. They raise a host of questions about "how
the data is used and manipulated without the consumer understanding,"
said John Simpson of Consumer Watchdog. Those concerns are only
heightened by the proposed acquisition by Google, which he said could
bore deeper into personal information by coupling its rich user
databases with AdMob’s.
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AdMob May Win Big Even As Privacy Debate Rages