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It was also a disappointment to a coalition of consumer groups and privacy advocates, which welcomed the bill but called for it to be “significantly strengthened.” “I don’t think this is going to affect online marketing at all,” said Jeff Chester, director of the Center for Digital Democracy privacy group. John Simpson, of Consumer Watchdog, agreed. “We cannot support it today,” he said.
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“Consumers need strong baseline safeguards to protect them from the sophisticated data profiling and targeting practices that are now rampant online and with mobile devices. We cannot support the bill at this time,” Consumer Watchdog, Center for Digital Democracy, Consumer Action Privacy Rights Clearinghouse and Privacy Times wrote McCain and Kerry on Tuesday.
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The privacy advocates praised McCain and Kerry for raising the online privacy issue, but said the bill falls short of their expectations. The loopholes in the bill “could leave consumers feeling that they’re far more protected than they are,” said John Simpson, consumer advocate at Consumer Watchdog.
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In a letter to the senators, five consumer groups said they welcomed the new legislation, one of several privacy bills introduced or expected this year. But they said the Kerry/McCain legislation was “insufficient” to protect consumers and needed to be strengthened.
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A coalition of consumer groups and privacy advocates welcomed the bipartisan effort but said in a letter to the senators that the legislation needs to be “significantly strengthened if it is to effectively protect consumer privacy rights in today’s digital marketplace.”
Press Release
WASHINGTON, D.C. — A coalition of consumer groups and privacy advocates welcomed the bipartisan effort by Senators John Kerry and John McCain to craft online privacy legislation today, but said their bill needs to be significantly strengthened if it is to effectively protect consumer privacy rights in today’s digital marketplace.
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John Simpson of Consumer Watchdog said it’s still unclear whether any of the federal measures will pass and, in any case, there’s no reason for the Golden State to wait. It could put pressure on federal legislators and regulators to catch up. He noted that a law implementing the “Do Not Call” register, which many see as an analog to “Do Not Track,” passed in California before a federal law was enacted.
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Privacy advocates welcomed the idea of a grand jury probe, saying consumers often had little information about how the apps they downloaded were sharing data collected from their mobile devices. “I think of them as spy phones, not smart phones,” said John M. Simpson, director of Consumer Watchdog’s privacy project.
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In December, the FTC recommended that the technology industry create a do-no-track tool for Web users. In the following months, Google, Mozilla and Microsoft all announced do-not-track features in their browsers. Those browsers offer simple ways for Web users to opt out of tracking efforts, said John Simpson, Consumer Watchdog’s privacy director.
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The legislation would require businesses to “provide a consumer in California with a method to opt out” of the “collection, use and storage” of consumer information, the bill states. It also gives the California Attorney General and the California Office of Privacy Protection the authority to “develop and enforce do-not-track regulations,” according to a press release issued today by Consumer Watchdog, a nonprofit advocacy group.
