The measure (SB 761), introduced last month by California Sen. Alan Lowenthal, requires the state attorney general to issue regulations that would require Web companies to notify state residents about online data collection and allow them to opt out. The bill, sponsored by Consumer Watchdog, applies not only to so-called personally identifiable information like users’ names, but also to unique identifiers, such as customer numbers of IP addresses.
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Do-Not-Track Bill Clears California Judiciary Committee