Archive | Tag: advertising

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Paul Aiken, executive director of the Authors Guild, also predicted
the settlement would "pass muster" because it opens up new markets. But
those concerned about the settlement said they were pleased with the
Justice Department’s letter. "This is now a clear step that they are
taking the matter seriously." said John M. Simpson, an advocate for
Consumer Watchdog, a non-profit consumer group.

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Eyes are rolling, especially in reaction to the idea that Google is a
relatively small player in a giant market. “They describe where they
are in a market under a kind of a fairy-tale spun gloss that doesn’t
reflect their dominance of key sectors,” said Jeff Chester, executive
director of the Center for Digital Democracy. “Google search is an
absolute must-have for every marketer in the world.”

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Consumer groups want rules requiring a standard disclosure and
opt-in form, a ban on tracking information on a consumer’s health,
sexual orientation and financial condition and a "do-not-track"
registry that would enable people to declare they don’t want to be
tracked, according to a written statement from the Consumer Federation
of America. That group, the Center for Digital Democracy, Consumer
Watchdog and the Privacy Rights Clearinghouse have agreed on the
principles and are urging policymakers to adopt them. Allowing industry
to self-regulate won’t work, they say, because most companies rely on
"opt-out" mechanisms that are hidden from consumers. And the FTC’s
principles for behavioral advertising "don’t provide a basis for action
to stop abuses," the statement said.

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With Justice Department scrutiny over the Google Books Settlement
only the the leading edge of antitrust regulators’ attention to Google,
the company has launched a dog-and-pony show dedicated to combating the
impression that more control is needed. In a presentation (PDF)
acquired by Consumer Watchdog, Google public affairs lead Adam
Kovacevich argued that Google is anything but anti-competitive. Its
success comes from “learning by doing,” the presentation says.

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SAN FRANCISCO, CA — Google continued to lay the groundwork Wednesday for
an antitrust defense in the event that the federal government decides
to take a formal look at its core business.
Inside a conference room in Google’s San Francisco office,
executives ran through essentially the same presentation leaked last
month by the consumer activist group Consumer Watchdog,
focusing most of their efforts on trying to paint a picture of Google
as just one part of a large Internet ecosystem, as opposed to a
dominant search giant.

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