Archive | Tag: advertising

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Google and US authors and publishers submitted a revised settlement to a US judge Friday seeking approval of an agreement that would clear the way for millions of books to be sold online. Rival technology companies, privacy advocates, consumer watchdog groups
and the French and German governments are among those who filed
objections to the original settlement with the US District Court in New
York hearing the case.

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Indeed, privacy advocates, such as John Simpson of Consumer Watchdog, argued Google’s gesture with Dashboard was just a straw man and that if the company really wanted to help it would allow users to prevent search information from being logged or to prevent Google from tracking a user’s online activity while surfing the Web.

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Google launched an application Thursday that allows users to see what data is stored in their accounts, but at least one group says the effort doesn’t go far enough. The Google Dashboard is "designed to be simple and useful" and summarizes data for a range of products from e-mail and calendar applications to social networking and video sharing platforms. Consumer Watchdog, a group that has repeatedly thrashed Google for its advertising and privacy protection practices, said the Internet giant should let users opt out of tracking and delete information associated with their computer’s IP address from Google’s servers.

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For Big Bird’s birthday, the Sesame Street icon’s feet replaced the L in Google’s search logo. Is Google pressing Big Bird into the service of its charm offensive?
      

Critics say its corporate motto of
“Don’t be evil” is a smoke screen for invasive procedures that are
stripping away privacy (like scanning your gmail account for keywords
to create targeted advertising). “I love Google. But I also fear Google,” says Jamie Court, president of
Consumer Watchdog. “It’s made finding information remarkably easy, but
I’m not under any illusion that that’s a free lunch. And most Internet
users have had their eyes opened recently to the fact that they are
being tracked and they don’t have a way of stopping that.”

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Google Inc. will announce a feature tomorrow that will give users more
control over their online privacy, according to a consumer advocate who
discussed the matter with the company. John Simpson of Consumer Watchdog hasn’t reviewed Google Dashboard yet,
because he refused to sign a nondisclosure agreement. But attorneys for
the Mountain View search giant informed him the new feature would be
unveiled on Thursday, he told The Chronicle.

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Google won the battle with Microsoft for the right to move Los Angeles’ 30,000 municipal employees to its e-mail system, knocking out Novell’s GroupWise platform for the $7.25 million contract. However, the contract comes with a caveat. Google must compensate the
city if its e-mail service is breached and data is stolen. The Los
Angeles Council voted to add the penalty provision 9-3. Consumer
advocates applauded this motion. "Los Angeles residents cannot be sure the city’s confidential or
sensitive data will be secure," said John M. Simpson, consumer advocate
with Consumer Watchdog, "but at least they know there will be a penalty
if security is compromised. It’s essential that this project be closely
watched to ensure that Google keeps its promises."

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Backer of Google Critic Supports Research Showing Users Don’t Want Tailored Ads

SAN FRANCISCO, CA — Roughly two-thirds of Americans oppose being
tracked on the Internet in exchange for receiving tailored advertising,
according to a new study by scholars from the University of
Pennsylvania and the University of California, Berkeley.

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A group of 10 consumer advocacy groups, including the U.S. Public
Interest Research Group, Consumers Union and the Consumer Federation of
America, has called on the U.S. Congress to enact legislation to
protect consumer privacy amid the growing use of Internet technology
that tracks consumers’ online behavior. A bill is expected to be
submitted this fall in the House Energy and Commerce Committee’s
Subcommittee on Communications, Technology and the Internet.

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