Archive | Tag: advertising

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Despite the fact that the mobile advertising market is still young and fragmented, U.S. regulators apparently are concerned that Google’s proposed acquisition of AdMob could give it an unfair competitive advantage. Google got an inkling that the FTC might want to give the deal a second look shortly after it was announced. At the end of December, the company received a "second request" for
additional information from the agency, Paul Feng, group product
manager, wrote in Google’s Public Policy blog. Shortly thereafter, two consumer groups — Consumer Watchdog and the
Center for Digital Democracy — asked the Federal Trade Commission to block the deal, arguing that it would lessen competition and harm consumers, advertisers and application developers, among others.

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Google sees an Internet far more crowded with competitors than just a year ago. At least, that’s what the company is telling government regulators. Critics of Google’s dominance in search — Americans use Google for
about two thirds of U.S. searches, and the company has more than 70
percent of U.S. search advertising revenue, and about 90 percent in
Europe — say the expanded list of competitors is an attempt by Google
to paper over its dominance. "I think they are feeling the heat from several serious antitrust
investigations, and that’s reflected in the language they are using in
the 10-K," said John Simpson, of Consumer Watchdog. He argued in a
recent blog post that Google’s statements that it has many competitors
actually proves that "the opposite is actually true" and that "the real
risk to Google’s business is not from competition," but that regulators
in the U.S. and Europe "will act in the interest of consumers and force
the Internet giant to engage" in competition.

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Search giant Google is facing its opponents in a New York court over long-delayed plans to create the world’s largest online library. Critics say the pact would hand the search giant a monopoly over online books sales. Some 26 interested parties will be given time to outline any objections. "This case is the key showdown. It’s high-noon time in front of a
judge," said John Simpson of Consumer Watchdog, one of the groups that
objects to the settlement. "I do think all the books in the world should be digitised, but I think
it is completely wrong to give one huge company control of that huge
database and this is a very, very important matter," Mr Simpson said.

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It’s these highly personalized capabilities that raise the hackles of
privacy advocates, however. They raise a host of questions about "how
the data is used and manipulated without the consumer understanding,"
said John Simpson of Consumer Watchdog. Those concerns are only
heightened by the proposed acquisition by Google, which he said could
bore deeper into personal information by coupling its rich user
databases with AdMob’s.

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Google’s bid to secure the digital rights to millions of books
remains under attack from rivals and other critics trying to block a
revised legal settlement that would unlock a vast electronic library.
The most strident criticism to the
changes so far has come from the same foes that have spearheaded the
resistance since last summer. The opposing camp includes the Open Book
Alliance, a group including Google rivals Microsoft Corporation, Yahoo
and Amazon.com, as well as Consumer Watchdog, a group that fights abusive business practices.

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WASHINGTON, D.C. — Critics of the revised legal settlement with US authors
and publishers that would allow Google to scan and sell millions of
books online filed a flurry of last-minute objections on Thursday. Consumer Watchdog said "the revised settlement suffers from the same fundamental problems as its predecessor." It
said it notably fails to do enough to protect reader privacy, violates
copyright laws and gives "unfair competitive advantages to Google."
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