Archive | Tag: advertising

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EPIC wants the FTC to require Facebook to stop using the technology pending an investigation, as well as ultimately make it opt-in.The Electronic Privacy Information Center (EPIC) joined with the Center for Digital Democracy, Consumer Watchdog, and the Privacy Rights Clearinghouse to file a complaint with the agency, arguing that the facial-recognition software is “unfair and deceptive.”

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The measure is supported by groups including the California State Sheriffs’ Assn., Child Abuse Prevention Council and Consumer Watchdog. Some advocates contend that parents should have the legal authority to order websites to delete online information that puts their children at risk.

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The nonprofit group Consumer Watchdog released a report this year tracking ads on Google’s site that preyed on consumers looking for mortgage modifications. The report called Google “a prominent beneficiary of the national home loan and foreclosure crisis of the past two years.”

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The bills announced Friday give new impetus to allowing consumers to request they not be tracked, said John Simpson of Consumer Watchdog. “Demand for ‘do not track’ protection is swelling, and that makes sense,” he said. “This is an idea whose time has come, and I believe people will finally get the protection they are demanding.”

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The chairman of the powerful US senate commerce committee plans to introduce a bill [1] next week that will require companies to give online shoppers the opportunity to opt out of online tracking – and enforcement powers to the Federal Trade Commission.

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