Archive | Tag: AdSense

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Search engines such as Google, Yahoo and Microsoft employ behavioral
targeting, in which cookies collect information on users’ Web browsing
habits, to better tailor online ad campaigns for Web surfing consumers.
This practice doesn’t sit well with consumer and privacy advocates,
which urged Congress to crack down on behavioral targeting and asked
the Federal Trade Commission to set up a registry to help users opt out
of such practices.

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The Center for Digital Democracy, Consumer Watchdog and several other advocates are hosting a conference call Sept. 1 to make recommendations about how Congress may better regulate behavioral targeting. Google, Yahoo and Microsoft all use behavioral targeting to better serve ads to Web surfers. The groups want to be heard by Congress, which is working on legislature to better protect consumer privacy online.

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SAN FRANCISCO, CA — Google continued to lay the groundwork Wednesday for
an antitrust defense in the event that the federal government decides
to take a formal look at its core business.
Inside a conference room in Google’s San Francisco office,
executives ran through essentially the same presentation leaked last
month by the consumer activist group Consumer Watchdog,
focusing most of their efforts on trying to paint a picture of Google
as just one part of a large Internet ecosystem, as opposed to a
dominant search giant.

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When Google meets with Congressional staffers, hoping to convince US lawmakers that it’s nothing but good for the world, the web giant likes to say that it believes in openness. "Open is better than closed, “the company says. Open "enhances competition" and "encourages innovation.” But if you ask the company to discuss its openness, it’s not too open about it. Late last week, the consumer watchdog known only as Consumer Watchdog
uncovered the canned pitch that Google recently launched at Capitol Hill in an effort to re-spin itself.

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