Search engines such as Google, Yahoo and Microsoft employ behavioral
targeting, in which cookies collect information on users’ Web browsing
habits, to better tailor online ad campaigns for Web surfing consumers.
This practice doesn’t sit well with consumer and privacy advocates,
which urged Congress to crack down on behavioral targeting and asked
the Federal Trade Commission to set up a registry to help users opt out
of such practices.
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Consumer Advocates Ask For FTC’s Help in Curbing Behavioral Targeting Tactics