David Vladeck, head of the bureau of consumer protection at the FTC, told attendees at Consumer Watchdog’s Future of Online Consumer Protections conference that the agency plans to release the report later this morning that will lay bare the FTC’s commitment to giving U.S. consumers greater choice when it comes to opting out of online tracking. Vladeck declined to get into specifics for fear of upstaging his boss later in the day, but said “we need to reduce the burden on consumers” to monitor how companies are tracking their activities on the Internet for advertising purposes.
Wed, Dec 1, 2010