Inside Google

Google sees an Internet far more crowded with competitors than just a year ago. At least, that’s what the company is telling government regulators. Critics of Google’s dominance in search — Americans use Google for
about two thirds of U.S. searches, and the company has more than 70
percent of U.S. search advertising revenue, and about 90 percent in
Europe — say the expanded list of competitors is an attempt by Google
to paper over its dominance. "I think they are feeling the heat from several serious antitrust
investigations, and that’s reflected in the language they are using in
the 10-K," said John Simpson, of Consumer Watchdog. He argued in a
recent blog post that Google’s statements that it has many competitors
actually proves that "the opposite is actually true" and that "the real
risk to Google’s business is not from competition," but that regulators
in the U.S. and Europe "will act in the interest of consumers and force
the Internet giant to engage" in competition.