John Simpson, spokesman for the non-profit Consumer Watchdog advocacy group says “the Europeans have exactly the right approach. They are asking that a consumer must be given the right to opt in before a cookie is placed.” Simpson says the IAB’s icon alert mechanism is “mostly window dressing.” He says if European regulators do end up imposing a strict opt-in rule across Europe, Google, Facebook and the other data aggregators and ad networks will be forced to comply to do business in Europe.
News Clipping
Europe Taking Much Stricter Stance On Do-Not-Track Rules