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What if Google, the master of the cloud computing universe and the Internet’s information monopolist, were to buy Intel, Apple, or IBM? Would we want the company that controls information outside of our computers all along the Internet to also have control over a principal computer hardware maker and its patents?

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Part of Google’s appeal has been the way its executives have been able to portray the Internet giant as not a typical corporateering behemoth simply focused on fattening the bottom line. I’ve argued that despite the self-serving attempt to portray their company as something different, Google is in fact like the rest. Google executives’ acts and words this week show I’m right.

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Since April when Bloomberg News reported that the Federal Trade Commission was contemplating a full-blown antitrust investigation of Google, people who follow the Internet giant have been waiting for the other shoe to drop. It did on Thursday with the report in the Wall Street Journal that the five-member Commission is about to serve Google with civil subpoenas — known as Civil Investigative Demands — about its business practices.

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