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The chairman of the powerful US senate commerce committee plans to introduce a bill [1] next week that will require companies to give online shoppers the opportunity to opt out of online tracking – and enforcement powers to the Federal Trade Commission.
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Consumer Watchdog said in its statement that the problem with do-not-track at the browser level is that there’s no requirement on the web site to honor the do-not-track request.
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Three-Into-Two Doesn’t Wash
Consumer Watchdog noted the competitive search and advertising
landscape will deteriorate – not improve – if the result is two
enterprises that exploit users’ data at the expense of their privacy
rights. John Simpson, an advocate with the group, said the FTC and DoJ must
insist users retain control of their data, how it’s used, and where its
stored. "Users must have control of their data – whether it is collected and
how it is used. Guarantees of that control must be in place before this
deal is approved. Justice and the FTC can – and must – insist on this,"
he said in a statement.
