Inside Google

FTC Backs ‘Do Not Track’ Feature In Final Privacy Report

Following the report’s release, Consumer Watchdog, an organization whose name leaves little to imagination as to its purpose, praised the FTC for supporting the ‘Do Not Track’ mechanism that will hopefully return control of data collection to the people of the internet. Consumer Watchdog has been at this fight for a couple of years, working to get consumer privacy reform at the top of the government’s to-do list. “Those efforts are paying off,” said John M. Simpson, director of Consumer Watchdog’s Privacy Project. “The FTC’s support of Do Not Track means that consumers should have a meaningful way to control the tracking of their online activities by the end of the year.”

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