At a Consumer Watchdog event Wednesday, the FTC’s Bureau of Consumer Protection proposed a new “Do Not Track” tool to curb privacy concerns over behaviorial advertising. The tool would be akin to the “Do Not Call” registry created in the early aughts which enabled the public to block the surging (and annoying) amount of telemarketers, Politico reports [1]. “Do Not Track” would work within browsers such as Internet Explorer and Firefox, but would require an act of Congress to pass.
Continue reading...2. December 2010
WASHINGTON DC — The Federal Trade Commission repeated its support today for a “Do Not Track Me” mechanism to protect consumer online privacy and Consumer Watchdog called on Congress to pass legislation necessary to implement the safeguard.
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2. December 2010