At a Consumer Watchdog event Wednesday, the FTC’s Bureau of Consumer Protection proposed a new “Do Not Track” tool to curb privacy concerns over behaviorial advertising. The tool would be akin to the “Do Not Call” registry created in the early aughts which enabled the public to block the surging (and annoying) amount of telemarketers, Politico reports [1]. “Do Not Track” would work within browsers such as Internet Explorer and Firefox, but would require an act of Congress to pass.
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Facebook, Google Behavioral Ads Will Survive FTC’s Proposed “Do Not Call” Registry for the Web
