Archive | Tag: advertising

Press Release

SANTA MONICA, CA – Consumer Watchdog today praised European data protection authorities for asking Google to delay implementation of its new privacy and data policies and said the U.S. Federal Trade Commission should determine whether the new policies violate the terms of Google’s consent agreement with the commission.

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Consumer Watchdog’s John Simpson points out that personalized advertisements targeted directly to a specific user, based on user-collected information, can be “a substantial amount” more lucrative than just an anonymous ad. And with all the information Google can collect about your interests from your searches, your Google Docs, and your favorite YouTube videos, they can figure out pretty specifically what ads they should show you. “They are positioning this as streamlining privacy,” Simpson says. “But that’s just PR. It’s all about better targeting for advertisers.”

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“It’s hard to predict exactly what sort of gaffe they’ll do next, but it would not surprise me if there is yet another one,” said John Simpson, director of Consumer Watchdog’s Privacy Project, noting some concerns over Facebook’s recent expansion of its Timeline feature, which makes it easier to visualize, share, and view users’ profile history.

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Even as a private company, Facebook had no problem pushing the envelope, Consumer Watchdog spokesperson Carmen Balber told the E-Commerce Times. “Facebook is already treading dangerous waters as far as privacy rights are concerned. The pressure to monetize consumers’ user data will be greater when there are shareholders to satisfy.”

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Consumer Watchdog, a group that published a study about mortgage ad scams nine months ago, is calling for criminal charges and financial penalties against the major search engines in the current investigation. “These Internet company executives were active enablers of fraud against vulnerable homeowners,” said John Simpson, director of Consumer Watchdog’s privacy project. “They cannot be allowed to benefit from these ill-gotten gains.”

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“Clearly Microsoft and Yahoo have been turning a blind eye to these scammers,” said John Simpson, director of Consumer Watchdog’s Privacy Project. “Simply put, too many Internet companies including Google, Microsoft, and Yahoo–under the guise of an open Internet–allow and even encourage scam ads from which they make millions of dollars.”

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